The Problem
The speed of development and politicization of the process created a much higher than “normal” hesitancy towards the Covid-19 vaccine specifically. Perhaps the greatest medical accomplishment of our time is useless if no one takes it. So how can we inspire greater vaccine confidence across a very broad cross-section of Americans?
The Insight
You can’t fight deep emotion with pure reason. All the science was already out there—from extremely credible sources, but no one was listening to it. The best way to open people up to learning more, to overcoming their fears, was to remind them of the simple, but extremely powerful human moments Covid has taken from us.
The Solution
By showing people the simplest moments of human connection—a hug between close friends, playing with your grandkids, celebrating as an entire family—we reminded people of what they have given up. Raw, real. footage of events that used to happen every single day and now, with the help of the vaccine, they can get back.
The Videos launched online and rolled out on TV. An OOH drive followed with over $2.7M in donated media.
Oura
Information is power. But we don't think our health information is "ours." We believe this information is out of our reach, that we won't be able to understand it or take action on it. That's exactly what Oura does.
Oura
We cut through the noisiest category at the noisiest time to bring real-time date to life during a very sleepless 2020 election
