
Blue Moon
Happy Hourglass
RIP 5 o'clock happy hour. Long live flexible happy hour.
The Problem
The Insight
Social listening pointed to consumers everywhere using eos' shea butter shave cream to tend to their nether regions. But there’s still an element of taboo around the topic.
However, the creator's raw guide on how to shave your private parts normalized this conversation in a really authentic way.
The Solution
Bless Your F*ing Cooch.
Celebrate the creator’s spicy take by putting her language right on the product and dropping an unexpected, limited edition, custom line of shave cream.
Of eos' entire shave cream category, across the board
Huge catapult up Amazon's product list
Across all Target stores in America
Views on reaction video
Blue Moon
RIP 5 o'clock happy hour. Long live flexible happy hour.
MONOGRAM
Those in the cannabusiness are contending with a casserole of regulations as states juggle the pros and cons of legalizing marijuana following America’s War on Drugs.