OkCupid
Be a #VILF
Yeah. It stands for what you think it stands for.
eos
Bless Your F*ing Cooch
The Problem
How can we fuel a viral TikTok moment which organically spiked a cultural conversation of eos' shave cream?
The Insight
Social listening pointed to consumers everywhere using eos' shea butter shave cream to tend to their nether regions. But there’s still an element of taboo around the topic.
However, the creator's raw guide on how to shave your private parts normalized this conversation in a really authentic way.
The Solution
Bless Your F*ing Cooch.
Celebrate the creator’s spicy take by putting her language right on the product and dropping an unexpected, limited edition, custom line of shave cream.
X2 growth
Of eos' entire shave cream category, across the board
300,000 to 15,000
Huge catapult up Amazon's product list
Total sell-out
Across all Target stores in America
7M+
Views on reaction video
