OkCupid
Be a #VILF
Yeah. It stands for what you think it stands for.
eos
Bless Your F*ing Cooch
The Problem
Celebrate a viral TikTok which organically spiked cultural conversation of eos' shave cream.
The Insight
Social listening pointed to consumers everywhere using eos' shea butter shave cream to tend to their nether regions. But there’s still an element of taboo around the topic.
The Solution
Bless Your F*ing Cooch.
Drop an unexpected, limited edition, custom line of shave cream to celebrate the creator’s spicy take on shaving and help normalize the conversation.
