Kraft Mac and Cheese
Send Noods
In these disconnected and uncomfortable times, people are reaching for more comfort food than ever before.
Coors Light
Chillollipop
The Problem
As crowds venture out for March Madness, how can we make Coors Light sports fans’ beer of choice?
The Insight
It’s March Madness off the court, too.
Tempers get frayed and the atmosphere tense as fans go through the highs and lows of watching their team.
But a well-documented link between sucking on a lollipop and a reduction in stress and anxiety could be the solution.
The Solution
The Chillollipop.
Coors Light made beer-flavored lollipops to hand out to fans at bars and increase their chill.
