Demonstrate Alpha's plant-based credentials—in a way that stands out from ALL the other plant-based alternatives. It's one hell of a noisy category, if you haven't noticed.

One of the biggest barriers to entry for plant-based is taste.

We don't want to believe that meat alternatives taste like (or even better than) the real thing. But Alpha Foods' products really do.

Its superior savor is a key differentiator.

In fact, Alpha Foods' alternatives taste so much like the real thing that it could accidentally turn you into a vegan.

That's exactly what happened to this clown, colonel and redheaded pigtailed girl.

These famous meat-eaters unknowingly became plant-based lovers—and are suing for damages.

Members of the public who believe they've been duped into loving Alpha's plant-based food are encouraged to join this Class Action Lawsuit, too.

Though, they may not like the reparations. (Coupons for more Alpha products.)