Generate interest for the launch of Marvel SNAP—a new mobile game in partnership with Bytedance's Nuverse.

Fans have never had the power to assemble a superhero team like this before. The entire Marvel universe is now in your hands.

Reframe this benefit for a backstory that champions the unique user experience.

Giving the user that power means Nick Fury (head of the Avengers) is out of a job.

We reprise Samuel L. Jackson’s infamous character in a TV spot and a series of supporting social videos.