Make Blue Moon front and center as the beer of choice when people make their way back to on-premise in a post-pandemic world.

Happy hour has forever changed. The time, at least.

The many months which followed COVID-19's lockdown unshackled the global tradition from 5 o'clock as we moved to a more flexible way of working.

In this new world, people have permission to enjoy happy hour at a time that works for their loose and fluid work schedule.

Launch the Happy Hourglass.

We worked with a New York-based glass artisan to create a limited edition line of Blue Moon beer vessels holding real sand timers.

Simply flip the glass, pour yourself a tall crispy one and kick back for 60-minutes.

Happy hour is happier on your time.