Pfizer
Because of This
Covid-19 vaccine hesitancy in the US hovers between 35-50%. We have to remind people of the simple human moments this pandemic has taken from us, and that the vaccine will allow us to get back.
Blue Moon
Happy Hourglass
The Problem
Make Blue Moon front and center as the beer of choice when people make their way back to on-premise in a post-pandemic world.
The Insight
Happy hour has forever changed. The time, at least.
The many months which followed COVID-19's lockdown unshackled the global tradition from 5 o'clock as we moved to a more flexible way of working.
In this new world, people have permission to enjoy happy hour at a time that works for their loose and fluid work schedule.
The Solution
Launch the Happy Hourglass.
We worked with a New York-based glass artisan to create a limited edition line of Blue Moon beer vessels holding real sand timers.
Simply flip the glass, pour yourself a tall crispy one and kick back for 60-minutes.
Happy hour is happier on your time.
