
Coors Light
The Official Beer of Everything Unofficial
Kicking off the Coors Light summer program by celebrating all those unofficial moments that make the season so special.
The Problem
The Insight
Happy hour has forever changed. The time, at least.
The many months which followed COVID-19's lockdown unshackled the global tradition from 5 o'clock as we moved to a more flexible way of working.
In this new world, people have permission to enjoy happy hour at a time that works for their loose and fluid work schedule.
The Solution
Launch the Happy Hourglass.
We worked with a New York-based glass artisan to create a limited edition line of Blue Moon beer vessels holding real sand timers.
Simply flip the glass, pour yourself a tall crispy one and kick back for 60-minutes.
Happy hour is happier on your time.
Coors Light
Kicking off the Coors Light summer program by celebrating all those unofficial moments that make the season so special.
MONOGRAM
Those in the cannabusiness are contending with a casserole of regulations as states juggle the pros and cons of legalizing marijuana following America’s War on Drugs.