Oura
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We cut through the noisiest category at the noisiest time to bring real-time date to life during a very sleepless 2020 election
Alpha Foods
If A Plant Can Be Meat
The Problem
Plant-based has an “all or nothing” perception—you’re either a 24/7 vegan, or 24/7 meat eater.
The Insight
But you don’t have to change your entire diet and personality to enjoy plant-based food. Just change up what you’re eating every Wednesday.
Alpha Foods is for those flexitarians.
The Solution
If a plant can be meat, you can do anything.
The concept of a meatless meat meal seems weird and like it should be impossible.
But if it’s this easy to enjoy plant-based products every so often, it’s just as easy to do other things you thought were impossible: like making it less obvious which of your children is your favorite, or shouting “horses” when you drive past a field of them.
