
OkCupid
Cockblocker
Registered voters on OkCupid are far more likely to get a match. So, you could say that not registering to vote is America's biggest cockblock.
The Problem
The Insight
Information is power. But we don't think our health information is "ours." We believe this information is out of our reach, that we won't be able to understand it or take action on it. That's exactly what Oura does—it translates your personal health data into actionable daily information and advice.
The Idea & Execution
Showcase Oura's holistic approach with a human narrative (somewhat of a departure for a category dominated by hustle culture and "go-go-go!"). Most fitness and health trackers push their users regardless of whether it’s benefiting their body or mind. Oura Ring takes a more empathetic position and guides people toward better health.
You shouldn’t have to feel like you’re disappointing your tech.
We shot an anthem spot that celebrates the antithesis of how society would have you believe you should go about personal health and wellness. As the nursery rhyme goes: "If you're tired and you know it, skip the gym," "if you're anxious and you know it, take a break," and "if you're ready and you know it, bring it on."
OkCupid
Registered voters on OkCupid are far more likely to get a match. So, you could say that not registering to vote is America's biggest cockblock.
Oura
We cut through the noisiest category at the noisiest time to bring real-time date to life during a very sleepless 2020 election