Heinz Ketchup
Tip for Heinz
77% of people say Heinz is their preferred brand of ketchup when dining out. We found a way to stop people suffering in silence.
Tubi
Interface Interruption
The Problem
Not enough people know what Tubi is or what it does.
There are so many streaming services, and they all just blur together.
How can we use Super Bowl to create a viral moment that performs triple duty: introduce our brand personality, tell our story, and demonstrate the product.
The Insight
No matter what you like, Tubi has TONS of it.
From mainstream to retro to niche, if you like something, anything, whatever it is, Tubi will have TONS and TONS (and TONS) of it.
And with an unparalleled library that dwarfs other streamers, Tubi lets you explore interest-based content deeper than anywhere else.
But beware: Once you're dragged into this world, it's hard to escape.
The Solution
Demonstrate Tubi's unique grip on viewers with a viral moment that interrupts the live broadcast of Super Bowl LVII and takes them into the app.
Tubi won the Big Game with a stunt that had people all around the world reaching for their remote control.
