Attract younger users. And for Millennials, Shutterfly seemed like it was more for moms from Idaho than for them.

My objects are my fingerprints.

Not everything we own is just...stuff. Some things are more personal and have a deeper meaning—they’re little signals of you, me, or the life we have together. They’re a one of one. And Shutterfly helps you make them.

Make it a thing.

Whether it’s your weird family tradition, a random encounter that had a massive impact, your most cherished memory or that thing absolutely no one else knows about you (but I do)—all of these things help define you. So we’ll show how Shutterfly helps you “make it thing.”