
Thinx
moistpanties.com
Moist panties. Two of the most hated words in the English language. Luckily, Thinx's entire purpose is to rid the world of moist panties.
The Problem
The Insight
Your pubic hair is more valuable than you think.
Human hair (yes even your pubes) is an underrated renewable resource that can make the world greener by helping to fight soil erosion and cleaning up oil spills.
The Solution
Partner eos with renewable organization Matter of Trust and encourage people to send in their pubes to curb soil erosion at the world’s first Pube Park.
Reward our eco-warriors with a bottle of shave cream.
Thinx
Moist panties. Two of the most hated words in the English language. Luckily, Thinx's entire purpose is to rid the world of moist panties.
Capri Sun
With water fountains off limits at schools, kids faced a reality of heading back to the classroom with no publicly-accessible H2O.