Miller Genuine Draft

Seltzer Launch

play
launch
live

Highest

Brand awareness lift for activation among 21 to 34-year-olds across Molson Coors portfolio

500M+

In earned media

1M+

Tuned into livestream

40%

Completion rate for 1-minute video

160+

Press placements

98%

Positive/neutral social sentiment

84%

Key message penetration

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