
OkCupid
Be a #VILF
Yeah. It stands for what you think it stands for.
The Problem
The Insight
77% of people say Heinz is their preferred brand of ketchup when eating their meal out at a restaurant. And nearly 60% say they somewhat or strongly agree that condiments can make or break their food experience when dining out.
The Solution
Tip for Heinz.
Leave a $1 tip for Heinz at restaurants which don't carry the brand of ketchup. Take a photo of your check and post it to social media. Heinz will reimburse your tip and possibly pay for your entire meal.
The first ten restaurants to switch to Heinz get a free supply for one year.
OkCupid
Yeah. It stands for what you think it stands for.
Netflix (Lucifer)
Cash in on sin and buy what you truly desire.