MONOGRAM
The Hypocrisy
Those in the cannabusiness are contending with a casserole of regulations as states juggle the pros and cons of legalizing marijuana following America’s War on Drugs.
Miller64
What Number is Smaller?
The Problem
Disrupt the launch of zero-carb beer Bud Light Next. It is big news, but health claims and beer can be tricky and Miller64 (which has 64 calories compared to BLN's 80) is the perfect brand to throw a monkey wrench into their Super Bowl launch plans.
The Insight
Carbs or calories, which is more important? Turns out people aren’t sure, so Miller64 having fewer calories than Bud Light Next is enough to give people pause.
The Solution
Hire a leading expert in numbers to help us solve the world’s most debated math problem: What number is smaller—80 or 64?
Invite people to help solve the most hotly debated math problem to win free Miller64.
