
Carpe
Sweat Won't Be Bothering You Anymore
Carpe is the Liam Neeson of deodorant as sweat finally gets its comeuppance.
The Opportunity
How can we introduce ourselves to the world with a voice and personality that is a total category departure?
The Insight
Winning—no matter how big or small—feels so damn good. You can't beat it.
The Solution
Winning is undefeated. One creative platform designed for longterm brand building.
Remind people how winning can feel in every day situations, like not having to pay for parking because the meter's broken (big win), or getting dumped by someone you were most-definitely going to break up with (bigger win).
Our 360 campaign included two hero TV spots, a ton of OOH in FanDuel Casino approved markets, radio, social and digital.
Carpe
Carpe is the Liam Neeson of deodorant as sweat finally gets its comeuppance.
Marvel SNAP
We fired Samuel L. Jackson from his Marvel role to launch a new game.