
Scam Spotter
Unbelievable Stories
The stories gift card scammers weave are so ridiculously unbelievable—yet millions of Americans fall for them every year.
The Opportunity
How can we introduce ourselves to the world with a voice and personality that is a total category departure?
The Insight
Winning—no matter how big or small—feels so damn good. You can't beat it.
The Solution
Winning is undefeated. One creative platform designed for longterm brand building.
Remind people how winning can feel in every day situations, like not having to pay for parking because the meter's broken (big win), or getting dumped by someone you were most-definitely going to break up with (bigger win).
Our 360 campaign included two hero TV spots, a ton of OOH in FanDuel Casino approved markets, radio, social and digital.
Scam Spotter
The stories gift card scammers weave are so ridiculously unbelievable—yet millions of Americans fall for them every year.
Thinx
Moist panties. Two of the most hated words in the English language. Luckily, Thinx's entire purpose is to rid the world of moist panties.