Social listening pointed to consumers everywhere using eos' shea butter shave cream to tend to their nether regions. But there’s still an element of taboo around the topic.
However, the creator's raw guide on how to shave your private parts normalized this conversation in a really authentic way.
Bless Your F*ing Cooch.
Celebrate the creator’s spicy take by putting her language right on the product and dropping an unexpected, limited edition, custom line of shave cream.
Of eos' entire shave cream category, across the board
Huge catapult up Amazon's product list
Across all Target stores in America
Views on reaction video