Chili's
Chili’s
Baby Back Ribs ft. Boyz II Men
The Problem
The “Baby Back Ribs” jingle is one of America’s most iconic jingles, but more than 25 years after its introduction, it has started to fade from culture.
The Insight
Boyz II Men didn’t write the “Baby Back Ribs” jingle, but—much to their dismay—many people think they did.
The Solution
Put Boyz II Men in a Chili’s and dare them to try to resist the “Baby Back Ribs” jingle. Spoiler alert: Despite their best efforts, they can’t (because no one can). But we’re very glad they couldn’t.
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