Chili's Value Wars

While “value” may no longer be on fast food menus, it hasn’t disappeared altogether. It’s just over at Chili’s now, where you can get a bigger, better meal at a lower price than anything fast food is currently offering. We have to show people that the real “value meal” these days is at Chili’s.

We’re so fixated on the price of fast food, we haven’t stopped to ask ourselves the real burning question: If fast food is so expensive, how the h*** can a sit-down place like Chili’s offer so much more for so much less!? $10.99?? IN THIS ECONOMY?! HOW!?!?

Show people exactly how Chili’s can afford to make their iconic 3-for-Me meal cheaper than fast food. We invest in the food…not mascots. Or fancy kiosks. Or drive-thrus. Or unnecessary middle buns. (You know who you are.)