Crush Feelings

Gen Z doesn’t just have a dating app problem, they have a dating problem.

To them, dating feels like a high-risk, low-reward game. Vulnerability is scary. Rejection is real. And more and more are starting to question—is it really worth it?

Gen Z lives for experiences. FOMO is alive and well. And yet, many are missing out on one of the most thrilling feelings ever: having a real-life crush.

Let’s show them what they are missing. Bring the butterflies back. The wind-in-your-hair, scream-into-your-pillow, texting back and forth, heart-racing crush that makes life feel electric.

Put simply, let’s show them what a crush feels like. Because those feelings make taking that little leap worth it. And Tinder makes leaping into a crush easier than ever.