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Miller Genuine Draft
Helping convince people that yes, it tastes like meat, is still the biggest barrier to wider adoption of plant-based alternatives.
Grow your own...meat.
We created seed kits to help demonstrate that with Alpha’s all natural, non-GMO ingredients you could literally grow your own burrito or chik ‘n nuggets or pot pie.
Or, if you don't want to wait 130-150 days to harvest, maybe just buy Alpha Foods products online or in your local grocery store—yeah, that’s probably easier.
Orders overnight on launch
Sold within 1 hour of launch
Average time spent on site demolished engagement benchmarks