Happy hour has forever changed. The time, at least.
The many months which followed COVID-19's lockdown unshackled the global tradition from 5 o'clock as we moved to a more flexible way of working.
In this new world, people have permission to enjoy happy hour at a time that works for their loose and fluid work schedule.
Launch the Happy Hourglass.
We worked with a New York-based glass artisan to create a limited edition line of Blue Moon beer vessels holding real sand timers.
Simply flip the glass, pour yourself a tall crispy one and kick back for 60-minutes.
Happy hour is happier on your time.