It Starts With A Swipe

Tinder popularized the "Swipe Right®" more than ten years ago.

The action, however, has become ubiquitous among copycat apps. Meanwhile, perception had moved away from a dating app and towards hookup app.

Gen-Z is at the beginning of their romantic journey. It’s a time of exploration and fun as they just try and figure it out.

This new generation of singles are less jaded when it comes to online dating. They care less about labels and care more about connection and validation.

84% of users polled by Tinder said they are optimistic when it comes to dating and relationships, with 56% of the young daters, whose ages range between 18-25, considering the term “hookup” an outdated term in comparison to their older counterparts.