Chili's
It’s back-to-school fight time in the CPG world. And as parents figure out what to put in their kids’ lunchboxes and feed them at home, how can Capri Sun be top-of-mind?
It takes an average of 50 seconds for a kid to drink one Capri Sun pouch.
During that time, there is nothing but silence. And Lord knows parents everywhere could use a little bit more of that during the back-to-school chaos.
Package Capri Sun pouches as the newest kid-noise canceling tech innovation. Sell them online and in the tech section of big retail to unsuspecting families.
Within 90-seconds of online launch
Greater social engagement than benchmarks
Greater CTR than benchmarks
Positive/neutral sentiment