Eos saw a rapid rise to become the #1 shave brand for gen z women by having honest and useful conversations about shaving. It was time to defend that position.
Humans are obsessed with soft things. We watch videos of them constantly. But what happens when eos shave cream makes us so soft, soft things become obsessed with us?
Skin so soft, even soft things think you're soft. A creative platform designed to break through the noise. Using an off kilter truth and double-take-inducing visuals, we showed that eos shave cream makes your skin so soft, a fox may just wear you as a coat.