Coors Light
It’s no secret that selling a home is a tough and lengthy emotional roller coaster—costly home improvements, listing, staging, open houses, inspections—and still no guarantee that you’ll get an offer.
Opendoor is on a mission to change that.
It's a digital platform that takes all the complexity and uncertainty out of selling, making it seamless and entirely online. All someone has to do is a physical or virtual tour of their home, and Opendoor will give them a cash offer in lightning speed.
The problem, though, is that selling the Opendoor way seems too good to be true.
Show just how fast and easy selling your home with Opendoor is by broadcasting a real homeowner, selling a real home, in real-time during Super Bowl Halftime.
Super Bowl is the unofficial start of home-selling season, as spring rears its head. Opendoor made national noise with a strategically local media buy in Atlanta—one of the toughest US cities to sell a home in.
Rise in cash offers through Opendoor in Atlanta
Increase in web traffic
Increase in organic search
Rise in awareness
Equivalent in earned media
Return on paid media spend