Chili’s is coming back to TV after a three-year hiatus.
The brand needed to re-introduce the classic 3-For-Me value meal at a time when inflationary pressure has customers less willing to spend money than ever.
How can we appear in culture to make Chili’s the neighborhood go-to again?
The way to Millennials’ heart is nostalgia, and the way to their stomach is good food for a good price.
The 3-For-Me Remix.
No, 90’s R&B legend Brian McKnight is NOT working at Chili’s.
But he did remix his hit single “Back at One” to re-introduce Chili’s value meal with an unforgettable step-by-step ordering jingle.