The 3 for Me Remix

Chili’s is coming back to TV after a three-year hiatus.

The brand needed to re-introduce the classic 3-For-Me value meal at a time when inflationary pressure has customers less willing to spend money than ever.

How can we appear in culture to make Chili’s the neighborhood go-to again?

The way to Millennials’ heart is nostalgia, and the way to their stomach is good food for a good price.

The 3-For-Me Remix.

No, 90’s R&B legend Brian McKnight is NOT working at Chili’s.

But he did remix his hit single “Back at One” to re-introduce Chili’s value meal with an unforgettable step-by-step ordering jingle.

You're welcome.