Vagnastics

Position eos’ shave cream as the go-to choice in an oversaturated category.

Social listening discovered that consumers are talking about how they use eos shave cream to help maintain their nether regions. But there’s still a veil of taboo clinging to the topic.

Vagnastics.

Demolish that taboo with an 80’s-style jazzercise class aimed at teaching people how to limber up before safely shaving down there.