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FanDuel Casino

Winner Winner Chicken Dinner

The Opportunity

Winners don’t rest on their laurels. As the dust of our brand relaunch settled, we needed to find more ways to stand out in a loud, oversaturated category. How could we further strengthen the association between FanDuel Casino and the feeling of winning?

The Insight

What’s the one thing more associated with winning than Disneyland or Charlie Sheen? Chicken dinners.

The Solution

Piping hot chicken dinners for winner winners. Another reason why Winning is Undefeated. FanDuel Casino players nationwide were offered a chance to win free chicken dinners for a year (and bonus cash prizes). Meanwhile, the experience was brought to life with a restaurant pop-up in Philadelphia. Show your login, or sign up, and get a chicken dinner from renowned chef Jennifer Carroll.

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