Case of the Mondays

Dominate Super Bowl the only way Coors Light has the authority to do.

Mondays are sucky. Around 70% of people agree it's the lamest day of the week.

But there is one Monday that is the most Monday-iest of them all: The Monday after Super Bowl.

And the majority of Americans admit they’re likely to have a "Case of the Mondays" after the Big Game.

Coors Light's "Choose Chill" brand platform makes it uniquely equipped to bring chill to this occasion.

This Super Bowl Coors Light will chill out the worst case of the Mondays with an actual Case of the Mondays.

Every Monday leading up to the big game becomes and opportunity to see a Case of the Mondays in culture.

A Coors Light billboard goes live in Manhattan's Times Square with a glaring typo. The error appears in multiple placements including The New York Times. Yeesh. Embarrassing.

Several days later, after the mistake went viral, Coors Light announces a Case of the Mondays—1.8 million cases available across America at most places the beer is sold.

Coors Light launches a face roller—the perfect addition to help people chill with their Case of the Mondays.

Actor and Veep star Timothy Simons is recruited for an ad campaign, but is kicked off set after suffering from a Case of the Mondays.

The brand pre-releases its official Super Bowl LIX spot, depicting people as sloths the day after the Big Game.

Coors Light has successfully maintained talkability and kept in the cultural conversation for nearly an entire month by the time Super Bowl is over.