Coors Light
Chili's
Chili's Wedding Catering
The Opportunity
A bride went viral for serving all 99-guests Chili's takeout for $1,950 on her wedding day. How can we celebrate this moment in a way that feels authentically Chili's?
The Insight
Fans love the brand. Like, really love the brand. In fact, the restaurant has such an affinity with people that some have even popped the question over Chicken Crispers.
The Solution
The first three couples who propose at a Chili's win a fully-catered wedding. All they have to do is capture the moment on camera, post the video on TikTok and tag Chili's.
3
marriage proposals in less than 24 hours
HIGHEST
organic TikTok performance in brand’s history
36%
increase in social impressions/mentions
725M
earned media impressions in 3 days
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