It's Steakmas at Outback.
A special time of year where friends and family gather around 12oz steaks and celebrate life.
Every year, the brand has an opportunity to make Steakmas more ownable with traditions only Outback could pull off.
Koala on the Walla.
The furrier, more Australian version of Elf on the Shelf designed to drive brand awareness over the chain's busy holiday season.
If you've been naughty, you don't get any steak.