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Tubi returns to Super Bowl LIX after crashing 2023's big game with an insanely-viral ad that made it appear as if it had interrupted live coverage.

A lot has changed in that time. Tubi has grown from little-known content app to a goliath of the streaming world—amassing nearly 100 million monthly viewers (previously outpacing Paramount+, Disney+, and Apple TV+).

Use this global stage to press on what makes Tubi different—a charming, unhinged, diverse catalogue of around 300,000 free movies and TV shows where you can explore your niche interests deeper than anywhere else.

73% of Gen Z say they’re tired of keeping up with what’s trendy.

This exhaustion has led to some white lies in their social spheres: More than half (53%) have lied about watching/pretended to know more about a trending show.

Instead, they want to reclaim what they love most: 82% of Gen Z take pride in their "guilty pleasure" movies/shows.

If it's in you, it's in here.

Personify everyone's niche as an interest so strong that you're born with it. And show how Tubi is cheering you on by fueling your fierce individualism.