The Ex-Change

JCPenney sells fine jewelry, but not many people know about it. And they think JCPenney might be the last place you’d expect to find a diamond.

JCPenney’s jewelry is the best kept secret. Once people discover it, they’re floored by the quality, the selection, and the prices.

Introducing JCPenney’s Ex Change. You’ve moved on, your jewelry should too. So that old necklace from your ex that’s collecting dust? It’s about to fund your new era. New necklace, new you.

That’s why this Valentine’s Day, JCPenney is inviting you to bring in jewelry from your ex, and trade it in for a stunning, high-quality JCPenney Fine Jewelry piece made to last (longer than Chad did).