Goldfish Retrieval Service

Show up unexpectedly and unignorably to remind people of Goldfish's ability to bring small moments of joy to our chaotic lives.

Anyone with a car—especially parents—can tell you how Goldfish remnants find their way into the deepest crevices.

The Goldfish Retrieval Service.

The world's first Goldfish car wash designed to free your car from rogue cracker crumbs.

And, while you wait, replenish your favorite snack haul with The Flavor Wall (another first, surely), which houses pretty much every single variety of Goldfish.

The two-day activation took place just off Long Beach Island in New Jersey, intercepting family road trippers over Fourth of July weekend.