Interface Interruption

Not enough people know what Tubi is or what it does.

There are so many streaming services, and they all just blur together.

How can we use Super Bowl to create a viral moment that performs triple duty: introduce our brand personality, tell our story, and demonstrate the product.

No matter what you like, Tubi has TONS of it.

From mainstream to retro to niche, if you like something, anything, whatever it is, Tubi will have TONS and TONS (and TONS) of it.

And with an unparalleled library that dwarfs other streamers, Tubi lets you explore interest-based content deeper than anywhere else.

But beware: Once you're dragged into this world, it's hard to escape.

Demonstrate Tubi's unique grip on viewers with a viral moment that interrupts the live broadcast of Super Bowl LVII and takes them into the app.

Tubi won the Big Game with a stunt that had people all around the world reaching for their remote control.