Sweat Won't Be Bothering You Anymore

Outspent and outshouted, Carpe needed to find an unignorable way to cut through its absurdly crowded category and explain how its anti-sweat products are the most effective.

Profuse sweaters can feel both besieged and helpless when it comes to sweat. Carpe helps them take back control, end sweat, and do it with some catharsis.

Sweat won't be bothering you anymore.

Flip the script. Serial sweaters have endured a lifetime of bullying at the hands of hyperhidrosis. But no more.

In a series of punchy OOH, sweat becomes the victim and finally gets the comeuppance it deserves.

A menacing Carpe issues threats to sweat with lines including: "We're going to drive real slow past sweat's house and do the thing where we point at our eyes then point at him," and "we're going to cut off sweat's pinky and mail it to sweat's mom. That'll get its attention."