Profuse sweaters can feel both besieged and helpless when it comes to sweat. Carpe helps them take back control, end sweat, and do it with some catharsis.
Flip the script. Serial sweaters have endured a lifetime of bullying at the hands of hyperhidrosis. But no more.
In a series of punchy OOH, sweat becomes the victim and finally gets the comeuppance it deserves.
A menacing Carpe issues threats to sweat with lines including: "We're going to drive real slow past sweat's house and do the thing where we point at our eyes then point at him," and "we're going to cut off sweat's pinky and mail it to sweat's mom. That'll get its attention."