Is It Cake?

We needed a Super Bowl spot that would make a splash while still speaking to how our community truly felt about eos body mist.

eos-lovers are always saying how the delicious, gourmand scents make you smell good enough to eat (and some have actually tried to—but please don't).

With the help of SNL-star Mikey Day, we hijacked his viral Netflix show “Is It Cake?” to ask a new question: are people wearing eos body mist… or are they cake???

When life gives you body mists that smell like cake, you make cake that looks like a body mist. Leading up to our Super Bowl spot, we made and sold Cashmere Cakes: a limited edition cake flavored and shaped like Vanilla Cashmere eos body mist.