Winning Still #1

A winning proposition demands a second act.

We put FanDuel Casino on the map by introducing the idea that Winning is Undefeated. But with a seemingly-bottomless well of funds for mega-celebrity endorsement, the rest of the online casino category had a clear awareness advantage. Out-spent and out shouted, we needed to unlock an unfair share of attention.

If the feeling of winning is truly undefeated, where does that leave every other feeling?

Playing FanDuel Casino gives you a chance at the #1 feeling—winning.

How do we know that winning is the #1 feeling? Because we ranked them. Yes, winning ranks higher than every other feeling—like successfully avoiding an awkward interaction with your neighbor, getting to say “I told you so,’ catching your car keys in one hand, or even saving a kid from a well…59 years later.