
Coors Light
In an immensely crowded category, how can we separate a leading cosmetics product?
Halo Glow Liquid Filter isn’t a one-trick pony. It has multiple uses.
In today’s ultra sensitive cultural climate, the term “one-trick pony” could be offensive to ponies everywhere.
lift in Beauty Wands (72 hours post-campaign)
lift in Liquid Filter sales (72 hours post-campaign)
increase in on-site search volume
consecutive quarter of net sales growth & market share gains (Q1 2025)