Parent Track

The hand soap category is a crowded and noisy one—made even more noisy by COVID-19. How can gelo, a scrappy underdog, find its way to reign supreme hand soap of choice?

40% of parents say their children are the main driver of more sustainable and environmentally-friendly practices at home.

This feels like the perfect opportunity to arm our eco-warriors with more weapons in this fight.

Gelo is playing a key role in the rise of greener homes. One gelo gel pouch, which refills five bottles of hand soap, results in a whopping 97% less packaging waste compared to the equivalent number of single-use bottles.

The Parent Track.

We created a tool children can plug into their parents’ or family device that constantly serves up personalized digital advertisements encouraging them to ditch single-use plastics and be more sustainable at home.

Simply visit the website and these ads will chase parents around the internet until they get the message.