Blue Moon
Tubi
Rabbit Holes
The Problem
What the heck is Tubi?
Not enough people have any idea what Tubi is or what it does.
There are so many streaming services, and they all just blur together.
So to start, how do we get people to ask, "what the heck is Tubi?"
The Insight
No matter what you like, Tubi has TONS of it.
From mainstream to retro to niche, if you like something, anything, whatever it is, Tubi will have TONS and TONS (and TONS) of it.
And with an unparalleled library that dwarfs other streamers, Tubi lets you explore interest-based content deeper than anywhere else.
Solution
Giant bunnies abducting people is weird, but the right kind of weird to explain how Tubi's vast content helps people fall down rabbit holes they didn't know they were looking for—but will love.
71%
YoY viewership increase
#1
AVOD in America
47%
YoY ad revenue increase
7 Billion
Earned media impressions
#1
Most talked about Super Bowl campaign
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