Coors Light
Outback Steakhouse
ReplaceMates
The Problem
May 8 is Mate Day—a totally made up holiday created by Outback.
Being made up and all, not may people know about it. So how can we put Mate Day on the map and convince people to come celebrate with their mates at one of our fine establishments?
The Insight
72% of Americans had friends cancel plans on them, which leaves most people dining at home and alone. Only 19% of people report they are confident enough to dine solo.
The Solution
We’ll fight the flaky epidemic by hiring actors to fill in for people who are too busy to attend their Mate Day dinner at Outback.
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