Second First Kiss

Eos lip balm wasn’t as hot as it was in 2013.

While lotions and cream are killing it in the now, the lip business needed to push on relevance.

A lot has changed since adolescence. But lips? Lips are forever.

Second first kiss.

We reunited real first kisses to give it another go, reminding everyone that we’ve been keeping your lips smooth since before you knew how to use them.