Therapy in a Pint

May is Mental Health Awareness Month. And for the past decade, brands have done just that: raise awareness.

Today, people know they need to take care of their mental health, yet the crisis continues to worsen due to an increasingly complex healthcare system to navigate. So rather than simply raise awareness, Rula set out to raise access.

People spend endless time and money seeking out things that will give them a little boost of happiness, in the name of mental health—their gym membership, a sweet treat, another aesthetic journal.

And while that little uptick of serotonin is good for you, it’s no substitute for taking care of your mental health by developing skills and tools that help you long-term through actual therapy.

Ice cream can feel like therapy. So, Rula partnered with Van Leeuwen to create the first ice cream that’s actually therapy, with each pint containing a free Rula therapy session.