There's More To Your Hair Than Hair

The hair growth category is fraught with dubious claims, quick fixes and science washing.

Nutrafol, a clinically backed hair growth supplement, wanted to disrupt the skepticism and convince hair-thinning-sufferers that it was the real deal.

What does your sushi have anything to do with hair growth? Turns out a lot.

The food you eat, the quality of sleep you get, the stress you feel and even the deodorant you use can and does affect hair. To treat your hair, you must treat more than your hair.

Pique the curiosity of hair loss sufferers by showing them Nutrafol goes deeper than other hair growth solutions out there.

The campaign put a spotlight on the many hidden causes of hair thinning that most people (and brands) tend to dismiss.

By connecting seemingly unrelated situations—a new baby, late night binging, questionable food ingredients—to hair growth, we get people to realize that Nutrafol is different by taking a holistic, whole-body approach.