Football Season

How can you get NFL lovers to switch to a new genre after their game is over?

NFL viewers aren't a monolith - they all have viewing passions outside of their favorite teams, they just don't know that they might be able to find them on Tubi.

We mixed traditional NFL color commentary with the wide range of genres that exist on Tubi. Airing exclusively during NFL games, each spot had a team-specific misdirect created for just that team’s audience, mid-game.