Dictators

America is more divided than ever, and it’s putting their very democracy at risk.

RepresentUs is a bi-partisan organization dedicated to fighting political corruption. Its research revealed (as anyone watching the news can see) that American politics has become increasingly polarized, less co-operative, less effective and more volatile. How do we use the 2020 election as the perfect flashpoint for how all these dangerous trends are putting the very nature of American democracy at risk?

All it takes for democracy to fail, is for you to do nothing.

RepresentUs’ research revealed that Americans tend to take their democracy for granted. And when considering threats to it, people default to foreign “bad actors”—Russia & China meddling in elections or fanning the flames of discord. But increasingly, the real threats to the US are internal. Democracy requires active participation for it to work.

Have controversial world leaders address America with a chilling warning about the fragility of democracy.

We used deep-fake technology to have Kim Jong-un and Vladimir Putin caution the public that outside interference isn’t necessary for democratic collapse—Americans are doing it to themselves.

The videos aren’t real. But the threat is.

We created two videos where Jong-un and Putin directly addressed the American public, pointing out the current state of America, and basically thanking them for doing the job of destabilizing the country for them. The original TV buy (during the first presidential debate) was pulled by the networks, so we pivoted our media plan and doubled-down on paid social, and the videos went viral.