Turn off the Talk Track

Many people start searching for therapy, but complicated barriers get in the way. In a crowded digital mental health space, Rula needed to stand out and make it clear that help is within reach.

Even though most people rationally know that they would benefit from therapy, they also find a million reasons to put it off and talk themselves out of it.

Rula makes it easy to turn off the talk track of excuses that keep you from starting therapy.

3am Therapy

Free therapy for those awake wondering if they need therapy. Anyone can redeem a free session between 2:00 - 4:00am—so you can start therapy before you have a chance to talk yourself out of it.